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Case Study

How to quit trying to be all of the things to all of the people

Relationship Coach Christal Allen smiling into camera next to her logo

Christal had a successful career as a real estate virtual assistant, but was now a coach and things just weren’t going quite as well as she’d hoped. The problem? Her brand & website design *to put it nicely* sucked. It was seriously undermining her credibility, and she knew it.

The other problem? She was trying to be both a life/relationship coach AND a business coach. These audiences are like night and day, and so trying to do both dilutes your brand. There’s no way to speak powerfully to both at the same time, so instead of attracting everyone, you stand out to no one. It’s a hard truth for us multi-passionate folks, but it’s the facts! 

Woman on laptop showing branded website for relationship coach Christal Allen
Woman on phone showing branded website for relationship coach Christal Allen
Laptop mockup of branded website for relationship coach Christal Allen

Before:

The old website of relationship coach Christal Allen

After:

The new branded website of relationship coach Christal Allen

Here's what we did for Christal:

Branded Facebook group cover for relationship coach Christal Allen
Brand style guidelines for relationship coach Christal Allen
Hand holding branded mug for relationship coach Christal Allen
Branded tote bag for relationship coach Christal Allen hanging on brick wall with flowers
Laptop mockup of membership site for relationship coach
5 rating stars
‘I have prospects tell me things like, “I felt like you were talking directly to me as I read through your website.”

Before I found Tracy my website was homegrown and LOOKED that way as well. I felt completely disconnected from it because it wasn’t a proper representation of my capabilities.

When I initially signed up to work with Tracy, I knew I’d be getting a beautiful website, but it was the work Tracy did with me on really understanding my target client that went beyond my expectations. Her knowledge of the marketing side of putting the website together ended up being what I valued the most.

My new brand is gorgeous and I have prospects tell me things like, “I felt like you were talking directly to me as I read through your website.” The process was a lesson in marketing and writing copy all wrapped up in a visually stunning website. The time and money were well worth it, hands down!

Headshot of Relationship Coach Christal Allen

Christal Allen

Relationship Coach

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