Case Study

How to make sure you're staying one step ahead

Monica, a former school teacher from New York, came to me because let’s face it – her brand was living in the stone age of the internet.

She had already built quite a name for herself in the EdTech space, and while her DIY site might have worked great in 2007, her website and brand design were definitely showing their age. And after so many years in business, the information and offers on her site had become bloated and hard for her visitors to find what they needed.

Being a pioneer EdTech consultant, she wanted to make sure that she was keeping her brand and website up to date so that she could maintain her hard-earned status in her industry. She needed to ensure she looked professional so she could attract the best school districts for lucrative professional development and speaking gigs.

Before:

After:

Here's what we did for Monica:

Created and executed a full strategy for how we would organize the website so that her visitors could easily find what they were looking for, and so school districts could know exactly how to hire Monica for speaking gigs
Condensed and elevated her website copy so that it was more powerful, precise, and easy for her visitors to to identify as her perfect clients
Provided art direction for Monica to get updated, high quality brand photos that would show off her expert status
Updated and systemized the design while still keeping elements of her current brand so that her audience would know it was still the same Class Tech Tips
Created branded cover images & templates for her podcast and social channels so her brand would stay memorable for potential clients
Maintained and boosted her stellar SEO rankings at the top of the searches

Monica’s refresh rebooted her audience’s attention and she no longer has to worry that her hard-earned authority is going to slip away due to an outdated brand. She’s rapidly growing her membership for teachers & educators, selling copies of her multiple EdTech books, attracting big sponsors, and traveling all over the world to speak on stage. Woohoo! Go Monica!

“I knew what to expect at every turn, appreciated the clear line of communications, and felt listened to throughout the entire design process. Tracy captured a vision for my brand and designed a website that addressed everything I needed.”

Before working with Tracy, I was struggling to communicate my offerings to potential clients. My website was very dated and it wasn’t easy for website visitors to find answers to their questions. I needed help. After speaking with Tracy, I felt confident that our work and communication styles aligned so I went for it.

So many people have reached to share their excitement about the new look of my website. The new design of my site makes it easier for potential clients to learn about my work and how I can support them. My new podcast and blog pages help visitors quickly find the information they are looking for — including the free downloads I use for lead generation.

If you’re looking for a fresh look for your established brand, and a way to reenergize your client base, I highly recommend working with Tracy! I knew what to expect at every turn, appreciated the clear line of communications, and felt listened to throughout the entire design process. Tracy captured a vision for my brand and designed a website that addressed everything I needed.

Dr. Monica Burns, PHD

Class Tech Tips

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