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Case Study

How to make sure you're staying one step ahead

Edtech Consultant Dr. Monica Burns reading EdTech Essentials book next to Class Tech Tips Logo

Monica, a former school teacher from New York, came to me because let’s face it – her brand was living in the stone age of the internet. 

She had already built quite a name for herself in the EdTech space, and while her DIY site might have worked great in 2007, her website and brand design were definitely showing their age. And after so many years in business, the information and offers on her site had become bloated and hard for her visitors to find what they needed.

Being a pioneer EdTech consultant, she wanted to make sure that she was keeping her brand and website up to date so that she could maintain her hard-earned status in her industry. She needed to ensure she looked professional so she could attract the best school districts for lucrative professional development and speaking gigs.

Class Tech Tips Edtech website mockup on laptop

Before:

The old website of EdTech Consultant Monica Burns of Class Tech Tips

After:

The new branded website of EdTech Consultant Monica Burns of Class Tech Tips

Here's what we did for Monica:

Branded podcast cover art for Easy EdTech Podcast
Brand style guidelines for EdTech Consultant Monica Burns of Class Tech Tips
EdTech Facebook Cover Image for Dr. Monica Burns
EdTech Branded Mug for Class Tech Tips
Branded bookmarks for Edtech consultant Dr. Monica Burns of Class Tech Tips
Edtech Consultant Pinterest Templates

Monica’s refresh rebooted her audience’s attention and she no longer has to worry that her hard-earned authority is going to slip away due to an outdated brand. She’s rapidly growing her membership for teachers & educators, selling copies of her multiple EdTech books, attracting big sponsors, and traveling all over the world to speak on stage. Woohoo! Go Monica!

5 rating stars

“I knew what to expect at every turn, appreciated the clear line of communications, and felt listened to throughout the entire design process. Tracy captured a vision for my brand and designed a website that addressed everything I needed.”

Before working with Tracy, I was struggling to communicate my offerings to potential clients. My website was very dated and it wasn’t easy for website visitors to find answers to their questions. I needed help.  After speaking with Tracy, I felt confident that our work and communication styles aligned so I went for it. 

So many people have reached to share their excitement about the new look of my website. The new design of my site makes it easier for potential clients to learn about my work and how I can support them. My new podcast and blog pages help visitors quickly find the information they are looking for — including the free downloads I use for lead generation.

If you’re looking for a fresh look for your established brand, and a way to reenergize your client base, I highly recommend working with Tracy! I knew what to expect at every turn, appreciated the clear line of communications, and felt listened to throughout the entire design process. Tracy captured a vision for my brand and designed a website that addressed everything I needed.

Headshot of Edtech Consultant Dr. Monica Burns
Dr. Monica Burns, PHD

Class Tech Tips

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