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Case Study

Pivoting your business with a fresh look

Bookkeeper Logo next to some books

Melissa has had 25+ years experience offering bookkeeping services to small businesses and did just fine for herself through referrals and ongoing clients. However, she’d also had a few gigs over the years teaching small businesses to do their own bookkeeping and found she really enjoyed this. It was prime time to refresh her business with a  modern, high end look that would attract her new type of clients. 

Array of branded stationery for bookkeeper lying on desk

Before:

Old logo Great Owl Bookkeeping

After:

Logo Great Owl Bookkeeping
The new branded website of bookkeeper Great Owl Bookkeeping
Ipad mockup website for bookkeeper
iMac mockup website for bookkeeper

Here's what we did for Great Owl:

Branded store sign mockup for bookkeeper
Branded mug for bookkeeper sitting on desk
Branded pen and business cards for bookkeeper
Branded invoice for bookkeeper

Monica’s refresh rebooted her audience’s attention and she no longer has to worry that her hard-earned authority is going to slip away due to an outdated brand. She’s rapidly growing her membership for teachers & educators, selling copies of her multiple EdTech books, attracting big sponsors, and traveling all over the world to speak on stage. Woohoo! Go Monica!

5 rating stars

“I knew what to expect at every turn, appreciated the clear line of communications, and felt listened to throughout the entire design process. Tracy captured a vision for my brand and designed a website that addressed everything I needed.”

Before working with Tracy, I was struggling to communicate my offerings to potential clients. My website was very dated and it wasn’t easy for website visitors to find answers to their questions. I needed help.  After speaking with Tracy, I felt confident that our work and communication styles aligned so I went for it. 

So many people have reached to share their excitement about the new look of my website. The new design of my site makes it easier for potential clients to learn about my work and how I can support them. My new podcast and blog pages help visitors quickly find the information they are looking for — including the free downloads I use for lead generation.

If you’re looking for a fresh look for your established brand, and a way to reenergize your client base, I highly recommend working with Tracy! I knew what to expect at every turn, appreciated the clear line of communications, and felt listened to throughout the entire design process. Tracy captured a vision for my brand and designed a website that addressed everything I needed.

Headshot of Edtech Consultant Dr. Monica Burns
Dr. Monica Burns, PHD

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