Powell River Climbing Co-op is a scrappy, small town co-operative climbing gym, built with love on the labour of a few dedicated volunteers (yep I’m one of them!) and big local grants. Although it’s co-operatively owned, it still needed to cover its costs and then some in a town that is predominantly made up of families and older adults.
What it needed was branding that was going to show that this is a modern gym worthy of a membership, but that it was more inclusive and welcoming than big city gyms aimed only at young adults.
What can I say? Our little ‘climbing gym that could’ is thriving, even through COVID. Memberships are up and a passionate community of climbers has come together to make it their own. The consensus among them is that it really does have a friendly, welcoming vibe that is quickly being lost from the big climbing gyms. Success!
Director, PR Climbing Co-op
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